The Conversation Company

Titre : The Conversation Company
Auteur : Steven Van Belleghem
Éditeur : Kogan Page Publishers
ISBN-13 : 9780749464745
Libération : 2012-05-03

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Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Principles of Marketing Student Value Edition

Titre : Principles of Marketing Student Value Edition
Auteur : Philip T. Kotler
Éditeur : Pearson
ISBN-13 : 0134461525
Libération : 2017-01-12

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Philip T. Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Principles of Marketing Student Value Edition Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Economics

Titre : Economics
Auteur : John Sloman
Éditeur : Pearson Education
ISBN-13 : 0273705121
Libération : 2006

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Written from a European perspective, this text acquaints students with basic microeconomics, macroeconomics and EU institutions and policy.

Economics

Titre : Economics
Auteur : Mark Taylor
Éditeur :
ISBN-13 : 147372533X
Libération : 2017-02-14

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Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new fourth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. New topics have been added in including theories on, for example, Marxist and Feminist theories on labour giving wider context to economic issues. A new chapter on Issues in Financial markets has been added covering the financial crisis and its causes and the final chapter has been updated to reflect the post-crisis world and how theories of the crisis have emerged.

The Economics of Networks

Titre : The Economics of Networks
Auteur : Patrick Cohendet
Éditeur : Springer Science & Business Media
ISBN-13 : 9783642722608
Libération : 2012-12-06

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Patrick Cohendet A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de The Economics of Networks Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Marketing Management

Titre : Marketing Management
Auteur : Philip Kotler
Éditeur : Scarborough, Ont. : Prentice Hall Canada
ISBN-13 : 0131257250
Libération : 1995-01-01

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Philip Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Marketing Management Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Marketing Management Global Edition

Titre : Marketing Management Global Edition
Auteur : Philip Kotler
Éditeur :
ISBN-13 : 1292092629
Libération : 2015-04-30

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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802." ""For undergraduate and graduate courses in marketing management. " The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices."Marketing Management" is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM)MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

PHP and MySQL by Example

Titre : PHP and MySQL by Example
Auteur : Ellie Quigley
Éditeur : Prentice Hall Professional
ISBN-13 : 0138006024
Libération : 2006-11-22

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Quickly master dynamic, database-driven Web development–no experience necessary! Even if you’re completely new to PHP, MySQL, and Web database development, this book will guide you through every step of building powerful, database-driven, dynamic Web sites. Direct from the world’s top scripting instructor, Ellie Quigley, PHP and MySQL by Example illuminates every concept with tested code examples, screen shots showing program output, and clear, line-by-line explanations. Classroom-tested in Ellie Quigley’s Silicon Valley training courses and at Marko Gargenta’s Marakana training company in San Francisco, this book takes you from the simplest PHP scripting and SQL querying techniques all the way to dynamic, database driven Web site construction with PHP and MySQL. From simple fill-in forms to program security and debugging, it’s the only PHP/MySQL book you’ll ever need! This book covers Complete PHP fundamentals, including operators, strings, conditionals, loops, arrays, functions, and more PHP QuickStart for more advanced readers–makes you productive with PHP in the space of just fifteen book pages Essential Web development techniques, from file handling to validating user input with regular expressions Powerful PHP features, including user-defined functions and self-processing PHP Forms Day-to-day MySQL administration A complete SQL tutorial for creating queries, retrieving data, and writing data with MySQL Session management and cookies Object Oriented PHP Best practices for using PHP and MySQL together Nearly 100,000 professionals and power users have relied on Ellie Quigley’s books to master scripting languages. With PHP and MySQL by Example, you can, too. And once you’ve become an expert, you’ll turn to this book constantly as your go-to source for reliable answers, solutions, and code. Lab Solutions Solutions to the end-of-chapter labs are available at www.prenhallprofessional.com/title/0131875086.

IBM PowerKVM Configuration and Use

Titre : IBM PowerKVM Configuration and Use
Auteur : Scott Vetter
Éditeur : IBM Redbooks
ISBN-13 : 9780738441528
Libération : 2016-05-31

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This IBM® Redpaper Redbooks® publication presents the IBM PowerKVM virtualization for scale-out Linux systems, including the new LC IBM Power SystemsTM. PowerKVM is open source server virtualization that is based on the IBM POWER8® processor technology. It includes the Linux open source technology of KVM virtualization, and it complements the performance, scalability, and security qualities of Linux. This book describes the concepts of PowerKVM and how you can deploy your virtual machines with the software stack included in the product. It helps you install and configure PowerKVM on your Power Systems server and provides guidance for managing the supported virtualization features by using the web interface and command-line interface (CLI). This information is for professionals who want to acquire a better understanding of PowerKVM virtualization technology to optimize Linux workload consolidation and use the POWER8 processor features. The intended audience also includes people in these roles: Clients Sales and marketing professionals Technical support professionals IBM Business Partners Independent software vendors Open source community IBM OpenPower partners It does not replace the latest marketing materials and configuration tools. It is intended as an additional source of information that, along with existing sources, can be used to increase your knowledge of IBM virtualization solutions. Before you start reading, you must be familiar with the general concepts of kernel-based virtual machine (KVM), Linux, and IBM Power architecture.

Economics

Titre : Economics
Auteur : John Sloman
Éditeur : Pearson Education
ISBN-13 : 0273721305
Libération : 2009

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Economics seventh edition is all new. A new co author Alison Wride from the University of Exeter has joined the team to build on the well known and well loved previous six editions. The new seventh edition continues to provide a comprehensive and completely up-to-date self-contained introduction to the world of economics.