Business to Business Marketing

Titre : Business to Business Marketing
Auteur : Philippe Malaval
Éditeur : De Boeck Supérieur
ISBN-13 : 2804182673
Libération : 2013-08-27

Télécharger Lire en ligne



“Business to Business Marketing” is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business practices. Hence it is an operational guide to better adapt the marketing techniques and tools to professional targets. Written by experts, Business to Business Marketing provides all the steps of the Marketing Approach in an exhaustive and operational way: • The “surveys marketing” (market watch, innovation management, segmentation) • The “strategy marketing” (positioning, marketing plan and strategic matrices) • The “operational marketing” dealing with the elaboration of the offering (innovative product/service, pricing, sales management),and its valorization (communication, lobbying, networking). Moreover this book is enhancing the increasing role played by the final user in the BtoB value chain. Beside the direct customer organization, three other target types are to be taken into account: • The employees of the customer organization – B to B to Employee (BtoBtoE) • The consumers of the customer organization – B to B to Consumer (BtoBtoC) • The users of the customer organization (energy, transportation utilities, administration…) – B to Administration to User (BtoAtoU). In the business context, customers and diverse stakeholders as well might be targeted, especially in project marketing environment, and complex selling processes, both in terms of relational and transactional activities. Additionally, the recent trends in e-communication are developed, including the use of Internet and Social Medias. Pedagogically oriented, the book is user-friendly, based on numerous examples and business cases, from different sectors and companies (IT, telecom, building industry, aeronautics, catering, car equipment, consultancy, etc.). It presents a lot of visual illustrations. Each chapter encompasses questions and a dedicated business case, delivering an efficient and attractive handbook. Version numérique disponible sur la plateforme NOTO

The Focal Encyclopedia of Photography

Titre : The Focal Encyclopedia of Photography
Auteur : Michael R. Peres
Éditeur : Taylor & Francis
ISBN-13 : 9781136106132
Libération : 2013-05-29

Télécharger Lire en ligne



*Searchable CD ROM containing the entire book (including images) *Over 450 color images, plus never before published images provided by the George Eastman House collection, as well as images from Ansel Adams, Howard Schatz, and Jerry Uelsmann to name just a few The role and value of the picture cannot be matched for accuracy or impact. This comprehensive treatise, featuring the history and historical processes of photography, contemporary applications, and the new and evolving digital technologies, will provide the most accurate technical synopsis of the current, as well as early worlds of photography ever compiled. This Encyclopedia, produced by a team of world renown practicing experts, shares in highly detailed descriptions, the core concepts and facts relative to anything photographic. This Fourth edition of the Focal Encyclopedia serves as the definitive reference for students and practitioners of photography worldwide, expanding on the award winning 3rd edition. In addition to Michael Peres (Editor in Chief), the editors are: Franziska Frey (Digital Photography), J. Tomas Lopez (Contemporary Issues), David Malin (Photography in Science), Mark Osterman (Process Historian), Grant Romer (History and the Evolution of Photography), Nancy M. Stuart (Major Themes and Photographers of the 20th Century), and Scott Williams (Photographic Materials and Process Essentials)

Strategic Integrated Marketing Communication

Titre : Strategic Integrated Marketing Communication
Auteur : Larry Percy
Éditeur : Routledge
ISBN-13 : 9780750679800
Libération : 2008

Télécharger Lire en ligne



Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.

Strategic Integrated Marketing Communications

Titre : Strategic Integrated Marketing Communications
Auteur : Larry Percy
Éditeur : Routledge
ISBN-13 : 9781136776205
Libération : 2014-06-27

Télécharger Lire en ligne



An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspectiveCorporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing.

Making Buying Decisions 3rd Edition

Titre : Making Buying Decisions 3rd Edition
Auteur : Richard Clodfelter
Éditeur : Fairchild Books
ISBN-13 : 1563676990
Libération : 2008-07-18

Télécharger Lire en ligne



This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they've learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they're studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.New to this Edition -- New and revised mathematical assignments -- Blank assignment forms included on the CD-Rom -- Increased coordination with companion text Retail Buying: From Basics to FashionCD-ROM Features-- Microsoft Excel® spreadsheets containing formulas -- PC and Mac compatible -- Instructor's Guide includes teaching suggestions, goals, & lecture outlines

Category Management in Purchasing

Titre : Category Management in Purchasing
Auteur : Jonathan O'Brien
Éditeur : Kogan Page Publishers
ISBN-13 : 9780749457563
Libération : 2009-06-03

Télécharger Lire en ligne



Category Management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is about a pathway from accepting mediocre goods and services at high cost, to effective supply management which delivers real value. By altering how goods are categorised and supplied it helps shift sourcing from being an error-prone transaction to creating value for the business. Using case studies and practical examples the book provides a clear definition and understanding of category management. The author presents a step by step process for its implementation and use, which companies can readily apply in line with their overall business strategy. This practical toolkit will allow readers to analyse complex sourcing situations quickly and clearly and develop innovative and creative proposals for sourcing.

Climbing Fitz Roy 1968

Titre : Climbing Fitz Roy 1968
Auteur : Yvon Chouinard
Éditeur : Patagonia
ISBN-13 : 9781938340185
Libération : 2013-10-06

Télécharger Lire en ligne



This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

Luca Because You re Mine

Titre : Luca Because You re Mine
Auteur : Jaimie Roberts
Éditeur : Createspace Independent Publishing Platform
ISBN-13 : 1523266309
Libération : 2016-02-12

Télécharger Lire en ligne



Murderous thoughts. Those are what I had once Isabella walked through the door and revealed to me who she was. I needed an escape. An escape from my thoughts, an escape from the hurt, and an escape from ... him. I was a broken woman, but I was never going to break my resolve. I grew up being a fighter because I had to. No man could ever bring me down... Not even Luca. But, I had to admit, I never thought my heart would break as much as it did that day. Of course, I fled, but I was a fool to think he would ever let me go. He always told me I was his ... no matter what the cost. He was determined to keep me-regardless of the lengths he had to go to reach his goal. He was like a moth to my flame, a tattoo carved into my heart. I could never escape his pull. I may have evaded him, but I knew it would just be a matter of time. Once he inevitably caught up with me, there would be no going back. However, no matter what I had expected-or even imagined-absolutely nothing could have prepared either of us for what happened next...

Crucibles of Leadership

Titre : Crucibles of Leadership
Auteur : Robert Joseph Thomas
Éditeur : Harvard Business Press
ISBN-13 : 9781591391371
Libération : 2008

Télécharger Lire en ligne



Experience may be a leader's best teacher--but there's a hitch. Two people can have identical experiences, but one blossoms while the other is depleted. The same can be said for any pair of fired CEOs, unsuccessful political candidates, or rookie supervisors. InCrucibles of Leadership, Robert J. Thomas concludes that what matters most is what one makes of experience, particularly the traumatic and often unplanned crucible events that challenge one's identity as a leader. What distinguishes leaders who grow through a crucible experience? Their approach to learning. Like accomplished athletes or artists, they practice as strenuously as they perform. And because the line between performance and practice is often hard to discern, they learn how to practice while they perform. But theirs is no ordinary practice. It's a regimen tailored to individual aspirations, motivations, and learning styles--a Personal Learning Strategy. Building on insightful and moving stories told by accomplished leaders, Thomas offers probing self-assessments and innovative tools designed to help you develop your own Personal Learning Strategy. Provocative and original, with examples drawn from business and politics as well as from the inner workings of the Mormon Church and the Hell's Angels, Thomas's book will revolutionize the way you think about leadership and learning.

CRM Unplugged

Titre : CRM Unplugged
Auteur : Philip Bligh
Éditeur : John Wiley & Sons
ISBN-13 : 9780471663836
Libération : 2004-06-01

Télécharger Lire en ligne



Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.