Luxury Sales Force Management

Titre : Luxury Sales Force Management
Auteur : M. Merk
Éditeur : Springer
ISBN-13 : 9781137347442
Libération : 2014-02-24

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The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Engage

Titre : Engage
Auteur : Brian Solis
Éditeur : John Wiley & Sons
ISBN-13 : 0470619716
Libération : 2010-02-16

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Brian Solis A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Engage Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Writing White Papers

Titre : Writing White Papers
Auteur : Michael A. Stelzner
Éditeur : Michael Stelzner
ISBN-13 : 9780977716937
Libération : 2007

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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

Social Media

Titre : Social Media
Auteur : David Kelly
Éditeur : Createspace Independent Publishing Platform
ISBN-13 : 1537268031
Libération : 2016-08-25

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Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.

Social Media ROI

Titre : Social Media ROI
Auteur : Olivier Blanchard
Éditeur : Pearson Education
ISBN-13 : 0132678020
Libération : 2011-02-22

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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Advanced Google AdWords

Titre : Advanced Google AdWords
Auteur : Brad Geddes
Éditeur : John Wiley & Sons
ISBN-13 : 9781118240588
Libération : 2012-03-30

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Brad Geddes A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Advanced Google AdWords Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Le g nie g nant

Titre : Le g nie g nant
Auteur : Christophe Lachnitt
Éditeur : BoD - Books on Demand
ISBN-13 : 9782322096459
Libération : 2016-10-21

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Génie gênant, la révolution numérique confronte chaque jour des organisations au choix entre sursaut et sursis. En effet, toutes les entreprises, demain, seront numériques. Les autres n'existeront plus. Dans ce livre, Christophe Lachnitt identifie des tendances de fond en matière de transformation numérique. Il réfléchit aux répercussions de celle-ci sur les vecteurs d'information ainsi que sur la communication et le marketing des entreprises, avant de mettre en perspective la refondation des relations entre marques, médias et publics. A partir de ces analyses, il propose des orientations stratégiques pour valoriser un environnement aussi déstabilisant que riche de promesses.

The Wolf of Wall Street

Titre : The Wolf of Wall Street
Auteur : Jordan Belfort
Éditeur : Hachette UK
ISBN-13 : 9781444718263
Libération : 2011-09-01

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NOW AN AWARD-WINNING MOTION PICTURE DIRECTED BY MARTIN SCORSESE, STARRING LEONARDO DICAPRIO, MATTHEW MCCONAUGHEY AND JONAH HILL. 'What separates Jordan's story from others like it, is the brutal honesty.' - Leonardo DiCaprio By day he made thousands of dollars a minute. By night he spent it as fast as he could, on drugs, sex, and international globe-trotting. From the binge that sunk a 170-foot motor yacht, crashed a Gulfstream jet, and ran up a $700,000 hotel tab, to the wife and kids who waited for him for at home, and the fast-talking, hard-partying young stockbrokers who called him king and did his bidding, here, in his own inimitable words, is the story of the ill-fated genius they called... THE WOLF OF WALL STREET In the 1990s Jordan Belfort, former kingpin of the notorious investment firm Stratton Oakmont, became one of the most infamous names in American finance: a brilliant, conniving stock-chopper who led his merry mob on a wild ride out of the canyons of Wall Street and into a massive office on Long Island. In this astounding and hilarious tell-all autobiography, Belfort narrates a story of greed, power, and excess no one could invent - the story of an ordinary guy who went from hustling Italian ices at sixteen to making hundreds of millions. Until it all came crashing down.

Blockchain Revolution

Titre : Blockchain Revolution
Auteur : Don Tapscott
Éditeur : Penguin
ISBN-13 : 9781101980156
Libération : 2016-05-10

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The technology likely to have the greatest impact on the future of the world economy has arrived, and it’s not self-driving cars, solar energy, or artificial intelligence. It’s called the blockchain. The first generation of the digital revolution brought us the Internet of information. The second genera­tion—powered by blockchain technology—is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better. Blockchain is the ingeniously simple, revolution­ary protocol that allows transactions to be simul­taneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s the technology that drives bitcoin and other digital cur­rencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certifi­cates to insurance claims and even votes. Why should you care? Maybe you’re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you’re an immigrant who’s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business. And those examples are barely the tip of the ice­berg. This technology is public, encrypted, and readily available for anyone to use. It’s already seeing wide­spread adoption in a number of areas. For example, forty-two (and counting) of the world’s biggest finan­cial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions. As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored. Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders’ playbook for the next decade and beyond.

Science on Stage

Titre : Science on Stage
Auteur : Kirsten Shepherd-Barr
Éditeur : Princeton University Press
ISBN-13 : 0691121508
Libération : 2006

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Science on Stage is the first full-length study of the phenomenon of "science plays"--theatrical events that weave scientific content into the plot lines of the drama. The book investigates the tradition of science on the stage from the Renaissance to the present, focusing in particular on the current wave of science playwriting. Drawing on extensive interviews with playwrights and directors, Kirsten Shepherd-Barr discusses such works as Michael Frayn's Copenhagen and Tom Stoppard's Arcadia. She asks questions such as, What accounts for the surge of interest in putting science on the stage? What areas of science seem most popular with playwrights, and why? How has the tradition evolved throughout the centuries? What currents are defining it now? And what are some of the debates and controversies surrounding the use of science on stage? Organized by scientific themes, the book examines selected contemporary plays that represent a merging of theatrical form and scientific content--plays in which the science is literally enacted through the structure and performance of the play. Beginning with a discussion of Christopher Marlowe's Doctor Faustus, the book traces the history of how scientific ideas (quantum mechanics and fractals, for example) are dealt with in theatrical presentations. It discusses the relationship of science to society, the role of science in our lives, the complicated ethical considerations of science, and the accuracy of the portrayal of science in the dramatic context. The final chapter looks at some of the most recent and exciting developments in science playwriting that are taking the genre in innovative directions and challenging the audience's expectations of a science play. The book includes a comprehensive annotated list of four centuries of science plays, which will be useful for teachers, students, and general readers alike.