Publicit digitale

Titre : Publicit digitale
Auteur : Maria Mercanti-Guérin
Éditeur : Dunod
ISBN-13 : 9782100758388
Libération : 2016-06-22

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La publicité digitale a considérablement évolué ces dernières années : nouveaux comportements de consommation, nouveaux outils, nouvelles technologies, nouveaux métiers. Ce marché en plein essor est aussi complexe à appréhender : Que représente le marché de la publicité digitale ? Quels sont ses leviers ? Qu’est-ce que la publicité programmatique et comment achète-t-on en RTB ? Comment utiliser les data et personnaliser les publicités ? Comment acquérir des leads ? Quelles stratégies mettre en œuvre sur les réseaux sociaux ? Quels sont les métiers et les compétences dans la publicité digitale ? L’objectif de cet ouvrage est de présenter, de manière concrète et pédagogique, tous les concepts fondamentaux et les nouvelles tendances de la publicité digitale. Chaque levier publicitaire (Search, e-mailing, affiliation, Display, réseaux sociaux) est analysé à la lumière des nouveaux acteurs, des modes d'achat et des nouvelles formes de communication. Une partie est réservée aux métiers et compétences à acquérir dans la publicité digitale.

ISBP

Titre : ISBP
Auteur :
Éditeur :
ISBN-13 : 9284201888
Libération : 2013

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A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de ISBP Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

International Trade and Agriculture

Titre : International Trade and Agriculture
Auteur : Won W. Koo
Éditeur : John Wiley & Sons
ISBN-13 : 9780470759165
Libération : 2008-04-15

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Won W. Koo A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de International Trade and Agriculture Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

English for Agribusiness and Agriculture in Higher Education Studies

Titre : English for Agribusiness and Agriculture in Higher Education Studies
Auteur : Robin Matheson
Éditeur : Garnet Publishing Limited
ISBN-13 : 1859644503
Libération : 2014-01-01

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English for Agribusiness and Agriculture in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for AgriBusiness and Agriculture is a skills-based course designed specifically for students of agribusiness or agriculture who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progressions in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist agribusiness and agriculture language they need to participate successfully within an agribusiness or agriculture studies faculty. Extensive listening exercises come from agribusiness and agriculture lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key agribusiness and agriculture vocabulary that students will need. Listening: how to understand and take effective notes on extended lectures, including how to follow the argument and identify the speaker's point of view. Speaking: how to participate effectively in a variety of realistic situations, from seminars to presentations, including how to develop an argument and use stance markers. Reading: how to understand a wide range of texts, from academic textbooks to Internet articles, including how to analyze complex sentences and identify such things as the writer's stance. Writing: how to produce coherent and well-structured assignments, including such skills as paraphrasing and the use of the appropriate academic phrases. Vocabulary: a wide range of activities to develop students' knowledge and use of key vocabulary, both in the field of agribusiness and agriculture and of academic study in general. Vocabulary and Skills banks: a reference source to provide students with revision of the key words and phrases and skills presented in each unit. Full transcripts of all listening exercises. The Garnet English for Specific Academic Purposes series covers a range of academic subjects. All titles present the same skills and vocabulary points. Teachers can therefore deal with a range of ESAP courses at the same time, knowing that each subject title will focus on the same key skills and follow the same structure. Key Features Systematic approach to developing academic skills through relevant content. Focus on receptive skills (reading and listening) to activate productive skills (writing and speaking) in subject area. Eight-page units combine language and academic skills teaching. Vocabulary and academic skills bank in each unit for reference and revision. Audio CDs for further self-study or homework. Ideal coursework for EAP teachers.

Bluetooth Essentials for Programmers

Titre : Bluetooth Essentials for Programmers
Auteur : Albert S. Huang
Éditeur : Cambridge University Press
ISBN-13 : 1139465465
Libération : 2007-09-03

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This book provides an introduction to Bluetooth programming, with a specific focus on developing real code. The authors discuss the major concepts and techniques involved in Bluetooth programming, with special emphasis on how they relate to other networking technologies. They provide specific descriptions and examples for creating applications in a number of programming languages and environments including Python, C, Java, GNU/Linux, Windows XP, Symbian Series 60, and Mac OS X. No previous experience with Bluetooth is assumed, and the material is suitable for anyone with some programming background. The authors place special emphasis on the essential concepts and techniques of Bluetooth programming, starting simply and allowing the reader to quickly master the basic concepts before addressing advanced features.

High Performance TCP IP Networking

Titre : High Performance TCP IP Networking
Auteur : Mahbub Hassan
Éditeur : Prentice Hall
ISBN-13 : UOM:39015057625314
Libération : 2004-01

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This text provides in-depth coverage of the necessary tools and techniques for the performance evaluation of TCP/IP networks. It examines performance concepts and issues for running TCP/IP over wireless, mobile, optical and satellite networks.