L Empire de l or rouge

Titre : L Empire de l or rouge
Auteur : Jean-Baptiste Malet
Éditeur : Fayard
ISBN-13 : 9782213684390
Libération : 2017-05-17

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Que mange-t-on quand on ouvre une boîte de concentré, verse du ketchup dans son assiette ou entame une pizza ? Des tomates d’industrie. Transformées en usine, conditionnées en barils de concentré, elles circulent d’un continent à l’autre. Toute l’humanité en consomme, pourtant personne n’en a vu. Où, comment et par qui ces tomates sont-elles cultivées et récoltées ? Durant deux ans, des confins de la Chine à l’Italie, de la Californie au Ghana, Jean-Baptiste Malet a mené une enquête inédite et originale. Il a rencontré traders, cueilleurs, entrepreneurs, paysans, généticiens, fabricants de machine, et même un « général » chinois. Des ghettos où la main-d’œuvre des récoltes est engagée parmi les migrants aux conserveries qui coupent du concentré incomestible avec des additifs suspects, il a remonté une filière opaque et très lucrative, qui attise les convoitises : les mafias s’intéressent aussi à la sauce tomate. L’Empire de l’or rouge nous raconte le capitalisme mondialisé. Il est le roman d’une marchandise universelle.

The Burnout Society

Titre : The Burnout Society
Auteur : Byung-Chul Han
Éditeur : Stanford University Press
ISBN-13 : 9780804797504
Libération : 2015-08-12

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Our competitive, service-oriented societies are taking a toll on the late-modern individual. Rather than improving life, multitasking, "user-friendly" technology, and the culture of convenience are producing disorders that range from depression to attention deficit disorder to borderline personality disorder. Byung-Chul Han interprets the spreading malaise as an inability to manage negative experiences in an age characterized by excessive positivity and the universal availability of people and goods. Stress and exhaustion are not just personal experiences, but social and historical phenomena as well. Denouncing a world in which every against-the-grain response can lead to further disempowerment, he draws on literature, philosophy, and the social and natural sciences to explore the stakes of sacrificing intermittent intellectual reflection for constant neural connection.

You Will Not Have My Hate

Titre : You Will Not Have My Hate
Auteur : Antoine Leiris
Éditeur : Penguin
ISBN-13 : 9780735222144
Libération : 2016-10-25

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INTERNATIONAL BESTSELLER - "On Friday night you stole the life of an exceptional person, the love of my life, the mother of my son, but you will not have my hate." On November 13, 2015, Antoine Leiris’s wife, Hélène Muyal-Leiris, was killed by terrorists while attending a rock concert at the Bataclan Theater in Paris, in the deadliest attack on France since World War II. Three days later, Leiris wrote an open letter addressed directly to his wife’s killers, which he posted on Facebook. He refused to be cowed or to let his seventeen-month-old son’s life be defined by Hélène’s murder. He refused to let the killers have their way: “For as long as he lives, this little boy will insult you with his happiness and freedom.” Instantly, that short Facebook post caught fire, and was reported on by newspapers and television stations all over the world. In his determination to honor the memory of his wife, he became an international hero to everyone searching desperately for a way to deal with the horror of the Paris attacks and the grim shadow cast today by the threat of terrorism. Now Leiris tells the full story of his grief and struggle. You Will Not Have My Hate is a remarkable, heartbreaking, and, indeed, beautiful memoir of how he and his baby son, Melvil, endured in the days and weeks after Hélène’s murder. With absolute emotional courage and openness, he somehow finds a way to answer that impossible question: how can I go on? He visits Hélène’s body at the morgue, has to tell Melvil that Mommy will not be coming home, and buries the woman he had planned to spend the rest of his life with. Leiris’s grief is terrible, but his love for his family is indomitable. This is the rare and unforgettable testimony of a survivor, and a universal message of hope and resilience. Leiris confronts an incomprehensible pain with a humbling generosity and grandeur of spirit. He is a guiding star for us all in these perilous times. His message—hate will be vanquished by love—is eternal. From the Hardcover edition.

The Routledge Companion to Marketing History

Titre : The Routledge Companion to Marketing History
Auteur : D.G. Brian Jones
Éditeur : Routledge
ISBN-13 : 9781134688753
Libération : 2016-01-29

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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.