Livres de France

Titre : Livres de France
Auteur :
Éditeur :
ISBN-13 : STANFORD:36105133607072
Libération : 2009-01

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Includes, 1982-1995: Les Livres du mois, also published separately.

Marketing Analytics

Titre : Marketing Analytics
Auteur : Wayne L. Winston
Éditeur : John Wiley & Sons
ISBN-13 : 9781118417300
Libération : 2014-01-08

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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Identity Is the New Money

Titre : Identity Is the New Money
Auteur : David Birch
Éditeur : London School of Economics and Political Science
ISBN-13 : 1907994122
Libération : 2014-05-01

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This book argues that identity and money are both changing profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique record of our online social contacts. Social networks and mobile phones are the key technologies. They will enable the building of an identity infrastructure that can enhance both privacy and security - there is no trade-off. The long-term consequences of these changes are impossible to predict, partly because how they take shape will depend on how companies take advantage of business opportunities to deliver transaction services. But one prediction made here is that cash will soon be redundant - and a good thing too. In its place we will see a proliferation of new digital currencies. "If you're anything like me, by the time you've finished reading the book you'll be wondering not just why we're still exchanging copper, zinc and nickel coins with each other, but whether the days when a country can hold a monopoly over currency are coming to an end." From the Foreword by Ed Conway, Economics Editor, Sky News "Dave Birch gives one of the best accounts available today of how we'll navigate the challenges of the emerging payments landscape, and how traditional data points on identity don't really make sense in a digital world. An outstanding piece of work which may well define our journey moving forward." Brett King, Founder and CEO of Moven.com, and author of BANK 3.0 "Dave Birch's thoughts on digital identity were seminal to the UK's Identity Assurance Scheme. Anyone entering the field of digital identity should take this book with them." David Rennie, Identity Assurance Programme, Government Digital Service, Cabinet Office David G.W. Birch is a director of Consult Hyperion, an IT management consultancy that specializes in electronic transactions. Described by The Telegraph as 'one of the world's leading experts on digital money', by The Independent as a grade-A geek', by the Centre for the Study of Financial Innovation as 'one of the most user-friendly of the UK's uber-techies' and by Financial World as 'mad', Dave is a member of the editorial board of the E-Finance & Payments Law and Policy Journal, a columnist for SPEED and well known for his blogs on digital money and digital identity. He is a media commentator on electronic business issues (having appeared on BBC television and radio, Sky and other channels around the world) and has been named by WIRED magazine as one of their global top 15 favourite sources of business and finance information.

Op Oloop

Titre : Op Oloop
Auteur : Juan Filloy
Éditeur : Dalkey Archive Press
ISBN-13 : 9781564784346
Libération : 2009

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Mr. Optimus Oloop is a Finnish statistician living in Buenos Aires.

Life Surrendered in God

Titre : Life Surrendered in God
Auteur : Roy Eugene Davis
Éditeur : Motilal Banarsidass Publ.
ISBN-13 : 8120814959
Libération : 1997-01-01

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Kriyas are the constructive actions we contribute to our total wellness and enlightnment, as well as the transformative actions which spontaneously occur within us as the spiritual growth is experienced. Yoga can be defined as ` procedure , as practice

Gambiteer II

Titre : Gambiteer II
Auteur : Nigel Davies
Éditeur :
ISBN-13 : 1857445368
Libération : 2007

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Are you fearless in your approach to chess openings? Do you like to attack your opponents from the very beginning? Are you happy to take calculated risks? Do you loathe trivial positional chess? Do you feel the need to sacrifice pawns early in the game? Are you a Gambiteer? If the answer to these questions is ‘yes!’ then this is the book for you! In his two-volume Gambiteer series, opening expert Nigel Davies produces a complete opening repertoire which is certainly not for the faint-hearted: uncompromising and wild attacking ideas for both colours. Whilst the first volume dealt with a gambit-style approach for White, this second book concentrates on an ambitious Black repertoire. All of the opening lines Davies advocates lead to positions of open warfare, where sharp, tactical play completely dominates dreary, positional subtleties. Are you ready for the battle? Then cry havoc and let slip the dogs of war! *A complete opening repertoire for Black *A feast of blood-thirsty chess *Ideal for the attack-minded player